Are you proud of your web site? Are you driving people to your web site so that they can know more about what you do, how you do it, and how favorably your existing client base feels about you? Use your on hold messages to recommend that callers click on your web site. Use on hold messaging to encourage callers to explore your web site. Who knows? You may get a caller asking questions about a product or service you thought everyone already knew about. Wouldn’t that be refreshing to learn that not everyone does know about all that you do? Now that you know, you can do something about that issue.