On Hold Messaging

What awards has your company or organization won?  Who cares?  People who call care.  If they are put on hold, the messages should  tell them just how credible your outfit is.  They really don’t want to find out after the fact that your guy is the one who tracked the red paint across the white carpet in the living room.  No!  They want to know that your company has a five star rating, is ISO 2011 compliant, has won gold medals for customer service, has 125 years combined experience in widget design and production, and is noted for its record for on time delivery!