On Hold Messaging

How frequently does any one caller ring in?  Is he or she put on hold each time?  You may want to think about how many times that caller is hearing the on hold messages you have playing currently.  Is it often enough that he has them memorized, is getting annoyed with having to hear them, and is hoping that he does not have to be placed on hold again.  “If I hear that message one more time, I am going to hang up and call Brand X”.  Not much enhancement to your bottom line from that response, is there?  Think about your caller patterns.