On Hold Messaging may just be what you need to encourage an existing client to purchase more goods and services from you rather than clicking on the web site of Brand X. Is it not so that it is far easier to expand service offerings to existing customers than it is to find brand new customers and get them to purchase? Make it easier for your sales force and easier for your existing customers by telling customers who are on hold about products and services that they may not know you provide or about which they may have forgotten.