On Hold Messaging

What is the marketing tool with the greatest and/or longest reach?  Your web site.  I hope you have one.  If you don’t, e-mail me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it   for some suggestions.  If you do, are you telling every caller that you have a web site?  At least those callers who are put on hold.  Make sure your on hold messages contain statements that will encourage suspects, prospects, and clients/customers to go to your web site.  You put a lot of money into the web site; make sure you maximize the return from it.