What is the perception your callers have of the people who answer your phones? Is it a pleasant voice with a helpful greeting – the kind that will lead smoothly into the messages the caller will hear upon being placed on hold? How do those callers feel about being placed on hold? “No, don’t put me on hold to elevator music!” or “I will not listen to rap on the radio!” Click! Not good. That “click” is one sound you do not want to hear. Use the On Hold messaging from Express On Hold to inform, educate, entertain, even provide a call to action.