On Hold Messaging

What is that old chestnut about first impressions being lasting impressions?  One of those first impressions is formed by what a caller hears – or does not hear – when he or she is placed on hold.  Favorably reinforcing the reasons that an individual has called is what well thought out On Hold Messaging will do.  Don’t give your callers a reason to hang up because of what they hear – or don’t hear!