On Hold Messaging

What could you say about your products and/or services that would result in an impulse purchase? What benefits about any one of your products or services could you talk about in your on hold messaging which would translate into a “call to action”?  There’s nothing wrong with having a caller get so fired up about a product or service that she wants to tell you her credit card number immediately.  Assuming that it is not quite an impulse purchase, but that you still want some action,give the caller the secret code that lets her get to the specials on the web site.  Your web site should be able to tell you exactly who is calling or clicking.  And that’s a solid lead!  If it cannot provide the information about the caller, get with your web site provider and ask about acquiring that capability.