On Hold Messaging

What is your company’s personality?  How about introducing that personality to your callers via your on hold messaging?  It is okay to use humor in on hold messaging.  It is okay to talk about your valued employees and why they are valued.  It is entirely appropriate to mention awards and recognitions.  It is okay to brag about contributions of time, talent, money (maybe) by your employees to the communities in which they live and work.  Why bother?  It enhances the image.  It provides opportunities for discussions about topics of mutual interest; e.g. “I didn’t know you were into quilting”; “You are a marathon runner”; “Your son or daughter is in the military.” You get the idea.