On Hold Messaging

What do you do better than anyone else?  Who knows that besides you?  Not too many, eh?  On hold messaging will help spread the word at a very small cost per impression.  And it is not a shotgun approach.  The only people who will be influenced one way or another by your on hold messaging are those people who have called.  Reinforce the reason they called by making the experience a pleasant one as well as an informative one.  If you are running an ad in the newspaper or Val-Pak, on radio, TV, and/or your web site, connect it to the messages callers hear when they are placed on hold.  That way each will reinforce the other.  And always, always, always direct people to your web site with "Be sure to visit our web site at . . ." in some of the on hold messages.