On Hold Messaging

Telling callers who are listening to your on hold messages how your products work may just encourage them to come in for a look-see or to click on your web site to get a better understanding of the operation of a piece of equipment.  The on hold message does not have to be very long – less than 30 seconds – but packed with enough of a “teaser” to suggest a “call to action”.  For example, “Some of our aroma marketing scents provide a calming effect on anxious, nervous, apprehensive customers, clients, employees.  That’s the benefit. Let us share some ideas with you when you return to the phone.” or “We all know people who need care, but don’t want to leave their homes for a nursing home.  Tell us what concerns you have; we’ll tell you if we have the services to handle them.”