On hold messaging is an easy, effective way to tell callers how your company is growing or changing, how it is being restructured, how the new call center will work and what the benefit to the callers will be, where the new building is being constructed, that there is a new automated call attendant which will be in effect in 6 weeks, that the new web site will be live (or is live) as of such and such a date and the address is www.xxxx.com; go now to check it out.