On Hold Messaging

The “Sound of Silence”.  Is that what your callers hear?  The Simon and Garfunkel tune?  Recorded silent prayers?  What is that sound of silence?  It is the sound that well nigh guarantees that you will dissuade a caller from staying on the line long enough to get a response to the reason s/he called.  You have a captive audience, someone who has called to learn more about what you do or even to purchase one or more of your products or services.  Why not inform, educate, enlighten, and influence the callers who are put on hold by providing information via on hold messaging from Express On Hold?