On Hold Messaging

You probably have spent a good deal of money, time, and effort to get folks to call, visit, or click.  What is their experience like?  Is their telephone experience one that reinforces the reasons that they called?  Putting callers on hold to the radio could introduce your callers to your competitors.  Hmmmm!  Not sure that makes a lot of sense.  Putting callers on hold to dead silence could put them to sleep, or worse be the precursor to “Click”, the sound you definitely do not want to hear.  On Hold messaging from Express On Hold makes hold times seem shorter especially if those hold times contain information that entertains, influences, or educates.