On Hold Messaging

Does your web site talk?  For 27% of the people the primary sensory dominance is auditory; Seeing the words or the object gets them part way to absorbing the information; touching and feeling gets them more of the way there; but until those 27% hear the words that describe whatever it is, they have not absorbed the complete story being transmitted by your web site.  By using the same voice for audio messages on your web site as you use in your on hold messaging, your point-of-purchase messaging, your lobby vision messaging, and any other audio marketing, you will add that much more clout to your branding efforts and results.