What is your favorite charity? What have you done for it? What has your company or organization done in the way of volunteer efforts in your community? What is it about your company or organization that sets you apart in your community, that shows the human and humanity side of your business, that demonstrates your commitment to excellence beyond your product and/or service offerings? Callers on hold who hear about your efforts via the on hold messaging will tell others. You know they will. But only if you tell them!