Do you have a jingle that you use in some of your electronic advertising efforts? What if you used that jingle as the background music for your on hold messaging? Or used some of the message content of the jingle as message content for your on hold messaging? One will certainly reinforce the other and in the process increase brand awareness. Might be worth a try! Contact Rod McElroy at OnHoldMessaging at 877-713-9773 to learn how you might be able to implement that concept.